Targets of Big Tobacco
Big Tobacco would love it if everyone started smoking or using chew… but the genius of today's advertising campaigns are to put the money where it counts.
Who does Big Tobacco want to target with its advertising?
Review these facts and judge for yourself.
A 1993 study in San Diego found the highest proportion of tobacco billboards were posted in Asian-American communities and the lowest proportion in white communities and the lowest in white neighborhoods. (1993 Graduate School of Public Health, San Diego State University.)
Among ethnic communities in San Diego, the highest average number of tobacco displays was found in Asian American stores (6.4), compared to Hispanic (4.6) and African American stores (3.7). (1993 Graduate School of Public Health, San Diego State University.)
A one year study found that three major African American publications - Ebony, Jet, and Essence - had 12% more cigarette advertisements than widespread publications - Newsweek, Time, People, and Mademoiselle. (1987)
A study conducted in Los Angeles found the higher density of tobacco billboards ( the number of billboards per mile) in African American communities and the lowest billboard placement in white communities. (American Journal of Public Health 1997)
